Exeter DealerPortal

DealerPortal is a fully self-service dealer platform for Exeter’s dealer partners to manage applications, rehash deals in real-time, chat live with buying agents, source important resources and upload documents. If you prefer the ATM at the bank instead of the teller line, this platform is geared for you.

From UI/UX to GTM strategy, my team developed a comprehensive marketing and creative plan to design an enhanced dealer experience, launch it with existing dealers and ultimately extend our reach, and develop new business in the long run.

Design | Brand Experience | UI/UX | Digital Marketing | Digital Strategy | GTM Strategy | Product Marketing | Content Strategy | Agency Management | PR

Company: Exeter Finance | Role: VP, Marketing and Communications | Year: 2021

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